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Lead Program Plus Drip Marketing

Walter P."Since I began the leads program in September I have met with 6 qualified prospects of which 3 became clients with investment portfolios of more that $500,000 each. I feel the future of the rest of the my leads is bright. Without a doubt, I have more than paid for my investment (and then some.) I believe that over the next 3 months or so I will have generated more than $5,000 net commissions from this program. I believe for the program to be effective. Dripping with newsletters and workshops/seminars are key. Rome was not created in a day. Give any marketing program time. By following this turnkey program, advisors can spend less time with ineffective prospecting methods and more time opening new accounts and expanding business." —Walter P., Summit, NJ

Walter is a smart guy. He knows that no matter how good a lead program is, many prospects will not set an appointment on the first call. So he continues to invite these prospects to seminars and drip with a newsletter. It's this incremental effort that can double or triple his results from the lead program.

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