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Generate Sales Leads - a comparison

Wayne H."I have been using ProspectMatch since last spring (2008). I recently ran 3 lead programs simultaneously. A direct mail/appt setting program. Cost $85 per appointment. A telemarketing company calling off their own list, cost $110 per appointment, and ProspectMatch. My cost with ProspectMatch for 50 leads has been $900, with closed business so far of $365,000, and more still to come. I highly recommend ProspectMatch over any other lead source I've tried." —Wayne H., Glenarm, IL

Wayne calculates his cost to do business, which every advisor should do. Calculate your cost per prospect, cost per appointment and cost per $1000 of commissions or fees. When you do that, you will quickly see our least cost way to generate sales leads.

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